Every year the emails start just after Thanksgiving. From my mom. From my sisters and brother. “What do you want for Christmas?” I’m never good at providing a definitive answer. Music? Ski gear? A new fly rod? A Chia Pet? This year while pondering the question, I realized that I had a few things on [...]

The first week of a new month brings one of the few static tasks for an SEO: client reports highlighting the previous month’s campaign achievements. Seems like a simple thing, but like much of search engine optimization, the cookie cutter approach is insufficient. Many organizations, it seems, are satisfied with automated reports that may or [...]

It’s kind of ironic that I’m the one writing the post about video SEO. I wear hearing aids. So videos, they’ve always been a little hard for me to hear. Well guess what? Search engines can’t hear videos either! How can you make your videos easier to understand, for both search engines and users alike? [...]

We’ve had a number of discussions in our office regarding what’s become of linkbuilding, and how that aspect of SEO has radically changed over the past year. Before we go much further, a brief history. Within the past year or so, Google has launched two significant algorithm updates: Panda and Penguin. While Google’s Panda update [...]

We just enabled our website, www.bigdaylight.com, to work together with Google’s (fantastic) new Tag Manager tool. I’m a big fan of screenshots and step-by-step How Tos, so here’s how we worked through the initial process. This first tutorial is focused on SIMPLE BASICS – just getting Tag Manager integrated with Google Analytics tracking. 1. Pick [...]

“Thank you for following! You can also connect with us on Facebook!” “Thanks for connecting. Use our super-duper resource for business success!” If you’re an active Twitter user, you’ve undoubtedly received plenty of similar direct messages in your inbox, most of which were probably sent automatically by a third-party tool. In the early days of [...]

The past few months has brought us some intriguing clues as to the direction in which Google, and therefore SEO, is headed. In May, Google’s Inside Search blog introduced the Knowledge Graph, which essentially enables Google to provide answers to information-gathering queries without requiring searchers to go through the extra step of clicking through to [...]

This coming Saturday, I will be covering SEO tips for bloggers at the Mitten Moms conference in Petoskey, MI. What a great subject! But also… what a BIG subject. I’ll only have a limited amount of time, so here are the key strategies that will be most important for me to cover. This article already [...]

“Look both ways before you cross the street.” “Wear your seatbelt.” “Stop, drop, and roll.” “Eat your vegetables.” Since we were little, our moms have looked out for us by giving us little reminders meant to protect our well-being. Of course, these pieces of motherly advice weren’t always followed, especially when it came to vegetables, [...]

The answer to the question “when should I do SEO?” is often akin to the answer to the question “when’s the best time to learn to play guitar?” The best time was ten years ago; the second best time is now. That said, being an SEO at FINE provides a rare opportunity for the experienced [...]