As social media users, we love photos. We capture and share images of our travels, families, neighborhoods, sunsets, and yes, our breakfast (or lunch or dinner). 250 million photos are uploaded to Facebook every day (Search Engine Journal), and last year, it was estimated that 4% of the photos ever taken are hosted on Facebook [...]

I see a wonderful chiropractor here in Traverse City – Big Beautiful Life. The owner, Jena, has tons of time to help patients with their health problems – but not much time to worry about marketing stuff in the meantime. When she asked me recently how she could market her business online, my first instinct [...]

I, at one time, promised myself I’d never post a list. “They’re cheap,” I said to myself. “I’m above that sort of behavior.” If I’ve learned anything, it’s that anytime I promise myself anything, I’m lying. Search engine optimization is a career that keeps you on your toes. You are at once an educator, a [...]

While in San Francisco recently, I had the opportunity to attend an event featuring keynote speaker Brian Solis, author of Engage, which brought Mr. Solis notable recognition in the social media community for its strategies and tactics for building and participating in online communities. Solis focused this discussion around topics included in his newest book, [...]

Yeah, I know. You walk into a department store, and it’s as though they’re trying to put your life in hyperdrive. You can’t even enjoy summer because “Back to School” promotions start in mid-July. Major holiday seasons begin the day after the other holiday ended. You start hearing “Silver Bells” the day after Halloween. Are [...]

About a year ago, I wrote a post all about why You Don’t Need SEO unless you have quality content to support your efforts first. So what’s prompting me to take up the cause again with my old pal Boromir? Reading articles like this one, which gleefully proclaim that “Google favors Facebook shares, ‘likes,’ and [...]

Google just keeps it coming. The latest shocker in the SEO world revolves around a recent interview of Matt Cutts by Eric Enge. It’s a great post and well worth the in-depth read. Also worth noting is that midway down the page, Matt mentions that Google may start to discount links from infographics: “This is [...]

It’s hot out. I mean freaking hot. The kind of hot that burns away your energy, scorches your will, insists that even the slightest movement is accompanied by buckets of sweat, sweat that doesn’t evaporate but just sits there simmering on your skin and providing zero relief. The kind of hot that forces an instinctual, [...]

Earlier this year, while in Detroit for a Red Wings game, my colleague Nick Perez and I were invited to join our friend Charlie Wollborg – known to his Twitter followers as @CharlieCurve – for a “Tour of Detroit.” We visited some of Detroit’s most well-known landmarks: the Fisher Building, Whitney House, and the Guardian [...]

Since my initial post on subdomain tracking in Google Analytics, I’ve had a lot of questions about the actual code being used, and the code itself is now also sorely out of date now that it’s June 2012. Let me first issue a disclaimer that focus in my original post was not the code, but [...]