Archive for 2012

Instagram: Are Brands Getting the Picture?

Topics: Social Media

As social media users, we love photos. We capture and share images of our travels, families, neighborhoods, sunsets, and yes, our breakfast (or lunch or dinner). 250 million photos are uploaded to Facebook every day (Search Engine Journal), and last year, it was estimated that 4% of the photos ever taken are hosted on Facebook […]

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5 Local Search Tips For Busy Business Owners

Topics: Local Search

I see a wonderful chiropractor here in Traverse City – Big Beautiful Life. The owner, Jena, has tons of time to help patients with their health problems – but not much time to worry about marketing stuff in the meantime. When she asked me recently how she could market her business online, my first instinct […]

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3 Painful SEO Conundrums

Topics: SEO

I, at one time, promised myself I’d never post a list. “They’re cheap,” I said to myself. “I’m above that sort of behavior.” If I’ve learned anything, it’s that anytime I promise myself anything, I’m lying. Search engine optimization is a career that keeps you on your toes. You are at once an educator, a […]

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Building a Social Business with Brian Solis

Topics: Social Media

While in San Francisco recently, I had the opportunity to attend an event featuring keynote speaker Brian Solis, author of Engage, which brought Mr. Solis notable recognition in the social media community for its strategies and tactics for building and participating in online communities. Solis focused this discussion around topics included in his newest book, […]

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It’s August: Happy Holidays!

Topics: SEO

Yeah, I know. You walk into a department store, and it’s as though they’re trying to put your life in hyperdrive. You can’t even enjoy summer because “Back to School” promotions start in mid-July. Major holiday seasons begin the day after the other holiday ended. You start hearing “Silver Bells” the day after Halloween. Are […]

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You Don’t Need SEO – Part Deux

Topics: SEO

About a year ago, I wrote a post all about why You Don’t Need SEO unless you have quality content to support your efforts first. So what’s prompting me to take up the cause again with my old pal Boromir? Reading articles like this one, which gleefully proclaim that “Google favors Facebook shares, ‘likes,’ and […]

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Infographics Ignorance – Throwing Out The Champagne With The Cork?

Topics: Links

Google just keeps it coming. The latest shocker in the SEO world revolves around a recent interview of Matt Cutts by Eric Enge. It’s a great post and well worth the in-depth read. Also worth noting is that midway down the page, Matt mentions that Google may start to discount links from infographics: “This is […]

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Surviving the Dog Days of SEO

Topics: SEO

It’s hot out. I mean freaking hot. The kind of hot that burns away your energy, scorches your will, insists that even the slightest movement is accompanied by buckets of sweat, sweat that doesn’t evaporate but just sits there simmering on your skin and providing zero relief. The kind of hot that forces an instinctual, […]

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Tour Detroit 2: Finding Inspiration Online and Off

Topics: Inspiration Social Media

Earlier this year, while in Detroit for a Red Wings game, my colleague Nick Perez and I were invited to join our friend Charlie Wollborg – known to his Twitter followers as @CharlieCurve – for a “Tour of Detroit.” We visited some of Detroit’s most well-known landmarks: the Fisher Building, Whitney House, and the Guardian […]

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Subdomain Tracking Revisited – Updates & A Closer Look at Code

Topics: Analytics

Since my initial post on subdomain tracking in Google Analytics, I’ve had a lot of questions about the actual code being used, and the code itself is now also sorely out of date now that it’s June 2012. Let me first issue a disclaimer that focus in my original post was not the code, but […]

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