Is the Title Tag a ranking factor? The answer is a resounding YES! It’s one of the most powerful onpage ranking factors you can advantage of. Where can I edit Title Tags? Title Tags are found in the section of a web page. Check with your webmaster about where you can edit this information. Seriously? [...]

Google Analytics is a great way to parse out and analyze data from a large variety of sources. Most of your traffic is likely coming from either Organic (Natural) or Paid Search (PPC). However, if you’re actively participating in Bing/Yahoo paid search campaigns, there’s a good chance that the data being sent to your account [...]

First, apologies for the title. It’s not the first time, and it probably won’t be the last, but regardless, so it goes. SEO is a fluid discipline, and as such, there have been some exciting developments that impact situations covered on our blog within the last couple months, so I’d like to take the opportunity [...]

When Facebook acquired Instagram last month, Facebook CEO Mark Zuckerberg said he was “committed to building and growing Instagram independently.” Zuck and his team may choose to do so, but the motivation behind the acquisition came into focus last week when Facebook released a stand-alone camera app for iOS with many of the same features [...]

Yesterday, with Facebook’s IPO looming on the horizon, General Motors suddenly pulled its $10 million dollar Facebook advertising spend, alleging that Facebook ads don’t work. Researching the buzz about this issue across the Internet, people are saying that Google ads far outperform Facebook ads, that Facebook needs to take marketing more seriously, and ultimately that [...]

A couple days ago, Google announced that they are changing the way advertisers can control their ad rotation with Google AdWords. For years, you’ve been able to set your campaign ads to three options: Optimize for Clicks, Optimize for Conversions, and Rotate Ads Evenly. Google’s new changes coming up will only affect the last option – [...]

There’s been a fair amount of uproar in our admittedly rarefied world about not only the possibility, but seeming probability, of negative SEO. Negative SEO (also called Link Bombing, also called Rogue Element Initiated Electronic Pariahfication (OK, I made that up)) is the apparent ability of an online competitor to create (either via simple application [...]

In our first post on SEO for a Redesign, we evaluated basic steps like: Being careful not to totally delete large sections of your website. Similarly, being careful not to delete copy from website pages. Carry over all Title and Meta Description tags. URLs & URL Structure: Don’t rename them unless you have to, and [...]

A ridiculously talented friend of mine has an Etsy store where he showcases his award-winning, artisan pottery. Although the store has been a success since he opened it, he recently asked me to check out a cheap marketing service that promised to increase his traffic even more. So I checked it out. And boy was [...]

With all of the buzz surrounding social media these days, digital marketing’s once-cool favorite son, email marketing, can sometimes be overlooked. Fact is, brands have been using the inbox to communicate their message with customers for 15+ years – well before Facebook, Twitter or even Myspace existed. If you’ve developed and deployed a sound email [...]