Archive for 2012

Using Day Parts To Boost Your PPC Performance

Topics: PPC

You’ve done all the keyword research. Created a great structured account and written beautiful ad copy. Identified and created highly optimized landing pages. Conversions are through the roof and you can’t do anymore to optimize your AdWords campaigns further, right? Of course the real answer is no, there is ALWAYS something you can be doing. […]

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Google Places’ Failure to Communicate

Topics: Local Search

Miriam Ellis posted a great article in SEOMoz’s blog on Sunday, March 25th about how a little-understood and practically hidden rule in Google Places’ guidelines could result in a service business losing their ranking. Seriously, if you run a business for which you travel to client locations rather than having clients come to your address, […]

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Convert Your Facebook Page to Timeline in Four Simple Steps

Topics: Social Media

Facebook announced Timeline for Pages on the Today Show on February 29. Major brands like the New York Times and Coca-Cola benefitted from an early preview and had their Timeline pages live right away. The rest of us were given a month to incorporate Timeline elements into the new design in preparation for the official rollout. […]

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“Over-Optimization” Penalties and Too Much SEO: What Could It Mean?

Topics: SEO

I’ve written before about the misconception that You Don’t Need SEO, or need to Build Something Excellent. How timely. Because over the past few days, online marketers have been all abuzz about Matt Cutts’ recent statements at a SXSW panel. These statements were in response to a question, “What about all the people who are […]

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Do My PPC Ads Cannibalize My Organic Traffic?

Topics: PPC

It’s the age old question frequently asked to online marketers when discussing an online strategy of both organic and paid search traffic: Should I pay for paid ads? Why should I bid on my own brands and trademarks when we already position well organically for them? The short answer is that you should likely be […]

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Auberge du Soleil’s Sun Rises With Search

Topics: SEO

An acclaimed Napa Valley Restaurant, Hotel, and Spa, Auberge du Soleil recently unveiled a new FINE website redesign that is every bit as iconic as their heritage. From the stunning imagery to the seamless website functionality, it’s easy to see why this web destination continues to snap up hospitality industry awards and online reservations alike. […]

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All the News That’s Fit to Tweet

Topics: Social Media

If you’re an active Twitter user, and frankly, even if you’re not, you’re probably aware of the impact that Twitter has had on the way that news is discovered, released, reported, and shared. From large-scale social revolutions of national and international relevance to an issue of concern in your own neighborhood, the immediacy of Twitter […]

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Anchor Brewing: Beer Pioneers Craft a Social Strategy

Topics: Social Media

Founded in 1896, Anchor Brewing Company is one of America’s oldest breweries and the original craft brewer. The San Francisco icon is credited by many for launching the movement toward locally-brewed, hand-crafted beers that have seen a significant surge in popularity in recent years. Anchor’s flagship product, Anchor Steam ® Beer, is said to have gotten […]

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Want to Write on the Web? Better Have a Google + Profile

Topics: SEO

In the best horror stories the import of particular events doesn’t strike the reader until later. Seemingly small, localized tragedies snowball into global catastrophes. Nobody saw the disaster coming, save for an unheeded few. Nobody listened until it was too late. Oh, the humanity! This could be one of those stories. On the other hand, […]

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Brands Get Social with the Superbowl

Topics: Social Media

Superbowl XLVI is in the books. While the Giants were the winners on the field, much of today’s post game discussion is focusing on who won the “Brandbowl.” Superbowl commercials have become as much a part of Superbowl Sunday as the game itself for many, with brands investing millions to produce spots that stand out […]

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