Archive for the ‘Analytics’ Category

Google Tag Manager: Getting Started with Basic Analytics Tracking

Topics: Analytics

We just enabled our website, www.bigdaylight.com, to work together with Google’s (fantastic) new Tag Manager tool. I’m a big fan of screenshots and step-by-step How Tos, so here’s how we worked through the initial process. This first tutorial is focused on SIMPLE BASICS – just getting Tag Manager integrated with Google Analytics tracking. 1. Pick […]

8 Comments

Subdomain Tracking Revisited – Updates & A Closer Look at Code

Topics: Analytics

Since my initial post on subdomain tracking in Google Analytics, I’ve had a lot of questions about the actual code being used, and the code itself is now also sorely out of date now that it’s June 2012. Let me first issue a disclaimer that focus in my original post was not the code, but […]

27 Comments

Your organic search data is inflated due to your Bing/Yahoo PPC Part 1

Topics: Analytics

Google Analytics is a great way to parse out and analyze data from a large variety of sources. Most of your traffic is likely coming from either Organic (Natural) or Paid Search (PPC). However, if you’re actively participating in Bing/Yahoo paid search campaigns, there’s a good chance that the data being sent to your account […]

0 Comments

Google Analytics Real Time Stats – Sorta

Topics: Analytics

There’s no denying that the web is getting faster. Connection speeds for home and business, and especially mobile are allowing consumers to get the data they want faster and quicker than ever before.  Online marketers are no different – we want our data.. and we want it NOW.  We spend a great deal of time […]

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Dear Google Analytics – Give Me My Percentages Back

Topics: Analytics

Disraeli said “It is much easier to be critical than it is to be correct.” Absolutely. I could probably also serve up a number of famous quotes about how we are all so resistant to change. With Google’s announcement that they plan to retire the old version of Google Analytics by January 2012, I predict […]

4 Comments

All I Want for Xmas Is My Search Data Back

Topics: Analytics

OK, Google, what the h-e-double hockey sticks? You give, then you take away. You say you’re cool with SEO, then you kneecap us. Seriously, where is this passive-aggression coming from? I can understand you hating on spammers. You should. We’re with you on that one. If it’s all about making a the Internet more accessible, […]

0 Comments

Why Google’s new Analytics policies affect YOU. Not just SEOs.

Topics: Analytics

Unless you’ve been hiding under a rock, you will have noticed that the SEO community is in an uproar over Google’s recent announcement that they are no longer showing all of your organic referring keywords. (Um, they are somehow tying privacy into this but I’m ignoring that aspect for now.) Instead, select terms will now […]

3 Comments

Paying Attention to the Longtail in SEO Analytics

Topics: Analytics SEO

When doing SEO, it’s easy to get lost in your keyword list to the exclusion of other possibilities.  It’s not difficult to understand why.  You’ve put a great deal of work into research.  In many cases you’ve gone through multiple iterations of the list as a result of client input, an evolving understand of your […]

0 Comments

Examining Branded vs Non-Branded Terms… Wait, that’s a 25% Jump in Traffic!

Topics: Analytics

One of my favorite hang-outs in Google Analytics is examining branded versus non-branded traffic. As an SEO, I can’t really take credit for increasing traffic on branded terms – at least, in the normal sense of the matter. Most clients are already positioning #1 for searches on their brand. This means we must prove the […]

0 Comments

Filtering Subdomains in Google Analytics

Topics: Analytics

This guide is updated as of August 2012 with new screenshots and code. Recently I’ve had a spate of sites that I’ve needed to help configure subdomain cross-tracking for in Google Analytics. Even armed with tons of documentation on this (not to mention my own Google Analytics Certification), it’s one of those things that can […]

51 Comments

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