Archive for the ‘Analytics’ Category

Are You Throwing Your Pay Per Click Money Away?

Topics: Analytics PPC

Most people think of Google as a search engine company, or a growing mobile company,  but in reality they’re one of the largest advertising companies/platforms in the world. Google generates a majority of their revenue as a result of folks like you and me “Googling” for something, and clicking on one of the sponsored paid ads (or […]

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Removing Tracking Parameters In Destination URLs

Topics: Analytics PPC

For most paid search marketers, using some sort of analytics tracking program is the difference between a highly successful PPC campaign versus one that returns a low ROI. As more and more companies take advantage of analytics programs such as Google Analytics, you’re likely to see more and more URLs with various tracking parameters attached the end […]

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Making Sure Your Analytics Code Is Correctly Installed!

Topics: Analytics

One of the most common mistakes we see around here with prospective clients in terms of proper tracking of their sites, is missing tracking codes on various pages on their website. As online marketers, we live and die by the data that we have access to. It’s how we analyze our own performance, as well […]

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Scheduling Google Analytics Reports

Topics: Analytics

If you hang out at the Big Daylight offices long enough, you’ll undoubtedly hear us gush talk about our love for Google Analytics or at least hear some mention of it. While we spend a good portion of our day in Google Analytics, we also take advantage of some of the scheduling features to send […]

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