Archive for the ‘Approach’ Category

Enlightened Monthly SEO Consulting

Topics: Approach

Big Daylight offers a better approach to ongoing search engine optimization, that’s different from what many other internet marketing firms provide. Why does SEO take so long to implement? Because search engine algorithms are complex, and tweaking your website to be search-engine friendly is also complex. We’re looking at every page on your site, figuring […]

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Enlightened Keyword Research Tactics

Topics: Approach

Explain “keywords.” Keywords are the building blocks of the SEO campaign. The foundation. Selecting the right keywords is, well, key (ahem) to a successful project. Why do you need to research keywords? What if we tried to optimize your site for keywords that didn’t convert, or completely forgot about other critical terms? Doing comprehensive keyword […]

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Enlightened Website Architecture for SEO

Topics: Approach

What exactly IS a Website Architecture Analysis? One of the first things we’ll do in your SEO project is analyze your existing website architecture in terms of how search-engine friendly it is. Or isn’t. Working together with you, we’ll help you understand and implement the recommendations that our analysis uncovers. Why is my website architecture […]

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Enlightened SEO Copywriting

Topics: Approach

Why is website copy important? Because your copy contains the keywords you want to be found on. Search engines evaluate websites based on whether keywords in your content match keywords someone is searching on. So if you don’t talk about the terms people are searching on, you don’t have much chance of getting found. But […]

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Enlightened Link Building

Topics: Approach

Why does my site need links? Search engines view each incoming link as a “vote” for your site. High-quality incoming links are needed to help your site gain authority and trust. Authority and trust (aka links) will help you position higher in your keywords. Look at it this way – if a search engine sees […]

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