Archive for the ‘Content’ Category

Press Releases – Worth the ePaper They’re Printed On?

Topics: Content

Press releases – they used to be about as close to a sure thing as you could get in SEO. Fresh content, incoming links with solid anchor text, the possibility of being spread all over the web – what’s not to love? Some of us remember the salad days during which you could launch a […]

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The Fly & the Cinderblock: SOPA/PIPA & the Internet as We Love It

Topics: Content

There’s been a lot written about SOPA/PIPA, so I don’t know that this post will do much more than add one more voice to the discussion. But that’s good, because they’re not being talked about enough, publicly. Ask someone not somehow heavily invested in the Internet what they are, and you’d likely get nothing. Were […]

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Google and PDFs: The Renaissance Revisited

Topics: Content SEO

Remember the early days of SEO? The dark days? Crawling from the primordial ooze, advising clients to make good use of their meta keywords tags; helping them get better positions in Ask Jeeves and AltaVista and WiseNut; telling them that, sadly, all the great content they had in PDFs was invisible to the engines and, […]

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Want to impress your customers? It’s all about timing.

Topics: Content

Since we’re now into August (I know, it’s hard to believe), football season isn’t far away. Last night I was researching flights to LAX for a trip to Los Angeles to watch my alma mater, the University of Utah, play USC at the L.A. Coliseum. As part of my research, I went to Delta.com and […]

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Etsy Usability & Search Results in SERPs

Topics: Content

I love Etsy. I probably got 40% of my Christmas presents there last year. However, I bemoan the usability issues on Etsy’s site. I’ve given up on actually trying to search for anything on Etsy. What a quaint idea. The site is a beautiful mess of miscategorization. In fact, my favorite way to discover new […]

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You Don’t Need SEO.

Topics: Content Inspiration SEO

I’m writing this post in response to a number of things. 1. One of our top referring keywords is, hilariously, “You Don’t Need SEO”. This is because a previous post I wrote talked about how You Don’t Need SEO Domain Names, but it ended up also positioning for “You Don’t Need SEO”. 2. A lot […]

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Sarah’s Microsite Rant: Why You Don’t Need 500+ Keyword-Rich Domain Names

Topics: Content SEO

One of the most frequent questions I get as an SEO is whether or not it’s a good idea to register a bunch of different domain names (a.k.a. keyword-rich microsites).  Because then you could make them all live! And link to each other! And drive even more traffic! Right? Don’t get me wrong: registering different […]

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Build Something Excellent

Topics: Content SEO

Matt Cutts posted a telling Google Webmaster Help video the other day, answering the formidable question, “How Can I Get My Business Known Online?”. For a brand-new business and domain name, your online success absolutely hinges on building links and domain authority. You can have a stellar spider-friendly site that’s optimized for all your target […]

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