Archive for the ‘PPC’ Category

Google AdWords New Rotation – Good For Google

Topics: PPC

A couple days ago, Google announced that they are changing the way advertisers can control their ad rotation with Google AdWords. For years, you’ve been able to set your campaign ads to three options: Optimize for Clicks, Optimize for Conversions, and Rotate Ads Evenly. Google’s new changes coming up will only affect the last option – […]

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Using Day Parts To Boost Your PPC Performance

Topics: PPC

You’ve done all the keyword research. Created a great structured account and written beautiful ad copy. Identified and created highly optimized landing pages. Conversions are through the roof and you can’t do anymore to optimize your AdWords campaigns further, right? Of course the real answer is no, there is ALWAYS something you can be doing. […]

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Do My PPC Ads Cannibalize My Organic Traffic?

Topics: PPC

It’s the age old question frequently asked to online marketers when discussing an online strategy of both organic and paid search traffic: Should I pay for paid ads? Why should I bid on my own brands and trademarks when we already position well organically for them? The short answer is that you should likely be […]

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Are You Throwing Your Pay Per Click Money Away?

Topics: Analytics PPC

Most people think of Google as a search engine company, or a growing mobile company,  but in reality they’re one of the largest advertising companies/platforms in the world. Google generates a majority of their revenue as a result of folks like you and me “Googling” for something, and clicking on one of the sponsored paid ads (or […]

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Google AdWords Automated Rules

Topics: PPC

Greetings from Northern Michigan! Traverse City was spared from snowpocalypse 2011 that hit much of the rest of the Midwest. Sadly, we only received about 5-6 inches, which is just another February day in Traverse City. Say perhaps however, that you were in stuck in the middle of all this snow and spent countless hours in your […]

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Removing Tracking Parameters In Destination URLs

Topics: Analytics PPC

For most paid search marketers, using some sort of analytics tracking program is the difference between a highly successful PPC campaign versus one that returns a low ROI. As more and more companies take advantage of analytics programs such as Google Analytics, you’re likely to see more and more URLs with various tracking parameters attached the end […]

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New Adwords Editor for Windows and Mac

Topics: PPC

Google just released the latest version of their incredibly useful AdWords desktop tool, AdWords Editor 8.0.1 for both Windows and Mac. Some of the notable features in the newest release: Support now for local extentions Support for AdWords API Features Adding MCC accounts More helpful error message (THANK YOU GOOGLE) Simplified ad scheduling We have […]

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Using Google’s AdWords Ad Preview Tool: Part 2

Topics: PPC

As we covered in our article “Using Google’s AdWords Ad Preview Tool”, the Google AdWords Preview Tool is a great way to view which ads are being displayed based on a specific geographic region. While Google does provide you with some pre-defined geographic areas to choose from, what if your city isn’t listed? With the […]

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Using Google’s AdWords Ad Preview Tool

Topics: PPC

When you’re managing client paid search ad spend to the tune of millions every year, it’s all about testing, testing, and more testing. While the various search engines will allow you to see what the ad will look like as far as formatting, you won’t know what position those ads will be slotted in unless […]

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