The first week of a new month brings one of the few static tasks for an SEO: client reports highlighting the previous month’s campaign achievements. Seems like a simple thing, but like much of search engine optimization, the cookie cutter approach is insufficient. Many organizations, it seems, are satisfied with automated reports that may or [...]

It’s kind of ironic that I’m the one writing the post about video SEO. I wear hearing aids. So videos, they’ve always been a little hard for me to hear. Well guess what? Search engines can’t hear videos either! How can you make your videos easier to understand, for both search engines and users alike? [...]

We’ve had a number of discussions in our office regarding what’s become of linkbuilding, and how that aspect of SEO has radically changed over the past year. Before we go much further, a brief history. Within the past year or so, Google has launched two significant algorithm updates: Panda and Penguin. While Google’s Panda update [...]

The past few months has brought us some intriguing clues as to the direction in which Google, and therefore SEO, is headed. In May, Google’s Inside Search blog introduced the Knowledge Graph, which essentially enables Google to provide answers to information-gathering queries without requiring searchers to go through the extra step of clicking through to [...]

This coming Saturday, I will be covering SEO tips for bloggers at the Mitten Moms conference in Petoskey, MI. What a great subject! But also… what a BIG subject. I’ll only have a limited amount of time, so here are the key strategies that will be most important for me to cover. This article already [...]

The answer to the question “when should I do SEO?” is often akin to the answer to the question “when’s the best time to learn to play guitar?” The best time was ten years ago; the second best time is now. That said, being an SEO at FINE provides a rare opportunity for the experienced [...]

I, at one time, promised myself I’d never post a list. “They’re cheap,” I said to myself. “I’m above that sort of behavior.” If I’ve learned anything, it’s that anytime I promise myself anything, I’m lying. Search engine optimization is a career that keeps you on your toes. You are at once an educator, a [...]

Yeah, I know. You walk into a department store, and it’s as though they’re trying to put your life in hyperdrive. You can’t even enjoy summer because “Back to School” promotions start in mid-July. Major holiday seasons begin the day after the other holiday ended. You start hearing “Silver Bells” the day after Halloween. Are [...]

About a year ago, I wrote a post all about why You Don’t Need SEO unless you have quality content to support your efforts first. So what’s prompting me to take up the cause again with my old pal Boromir? Reading articles like this one, which gleefully proclaim that “Google favors Facebook shares, ‘likes,’ and [...]

It’s hot out. I mean freaking hot. The kind of hot that burns away your energy, scorches your will, insists that even the slightest movement is accompanied by buckets of sweat, sweat that doesn’t evaporate but just sits there simmering on your skin and providing zero relief. The kind of hot that forces an instinctual, [...]