Archive for the ‘SEO’ Category

Surviving the Dog Days of SEO

Topics: SEO

It’s hot out. I mean freaking hot. The kind of hot that burns away your energy, scorches your will, insists that even the slightest movement is accompanied by buckets of sweat, sweat that doesn’t evaporate but just sits there simmering on your skin and providing zero relief. The kind of hot that forces an instinctual, […]

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Title Tags Revisited

Topics: SEO

Is the Title Tag a ranking factor? The answer is a resounding YES! It’s one of the most powerful onpage ranking factors you can advantage of. Where can I edit Title Tags? Title Tags are found in the section of a web page. Check with your webmaster about where you can edit this information. Seriously? […]

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The Ongoing SEO-ga: Updates to Past Posts

Topics: SEO

First, apologies for the title. It’s not the first time, and it probably won’t be the last, but regardless, so it goes. SEO is a fluid discipline, and as such, there have been some exciting developments that impact situations covered on our blog within the last couple months, so I’d like to take the opportunity […]

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Negative SEO: Fact or Faked? Or Just Stupid?

Topics: SEO

There’s been a fair amount of uproar in our admittedly rarefied world about not only the possibility, but seeming probability, of negative SEO. Negative SEO (also called Link Bombing, also called Rogue Element Initiated Electronic Pariahfication (OK, I made that up)) is the apparent ability of an online competitor to create (either via simple application […]

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SEO for a Redesign (Part 2) – 10 More Tips for Saving Search Engine Traffic

Topics: SEO

In our first post on SEO for a Redesign, we evaluated basic steps like: Being careful not to totally delete large sections of your website. Similarly, being careful not to delete copy from website pages. Carry over all Title and Meta Description tags. URLs & URL Structure: Don’t rename them unless you have to, and […]

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The Right Way To Market Yourself on Etsy

Topics: SEO

A ridiculously talented friend of mine has an Etsy store where he showcases his award-winning, artisan pottery. Although the store has been a success since he opened it, he recently asked me to check out a cheap marketing service that promised to increase his traffic even more. So I checked it out. And boy was […]

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“Over-Optimization” Penalties and Too Much SEO: What Could It Mean?

Topics: SEO

I’ve written before about the misconception that You Don’t Need SEO, or need to Build Something Excellent. How timely. Because over the past few days, online marketers have been all abuzz about Matt Cutts’ recent statements at a SXSW panel. These statements were in response to a question, “What about all the people who are […]

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Auberge du Soleil’s Sun Rises With Search

Topics: SEO

An acclaimed Napa Valley Restaurant, Hotel, and Spa, Auberge du Soleil recently unveiled a new FINE website redesign that is every bit as iconic as their heritage. From the stunning imagery to the seamless website functionality, it’s easy to see why this web destination continues to snap up hospitality industry awards and online reservations alike. […]

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Want to Write on the Web? Better Have a Google + Profile

Topics: SEO

In the best horror stories the import of particular events doesn’t strike the reader until later. Seemingly small, localized tragedies snowball into global catastrophes. Nobody saw the disaster coming, save for an unheeded few. Nobody listened until it was too late. Oh, the humanity! This could be one of those stories. On the other hand, […]

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SEO for a Redesign (Part 1) – How to Save Your Search Engine Traffic

Topics: SEO

As FINE specializes in digital web design, we’ve worked on our fair share of SEO implementations during a redesign. Sadly, website redesigns are notorious for causing sites to seemingly drop off the face of Google. (Note to self: must stop referring to the searchable Internet as Google). So how does FINE accomplish things like launching, […]

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