Archive for the ‘SEO’ Category

Optimizing your Images for Organic/Natural Search

Topics: SEO

At Big Daylight, we are lucky enough to be able to live – and work – in the beautiful town of Traverse City, Michigan.  Traverse City is located on the Grand Traverse Bay, right in between the Leelanau and Old Mission Peninsulas.  One of my favorite beaches is Good Harbor Beach, which is located not […]

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SEO + "One-Time-Effort" = Oxymoron

Topics: SEO

I often run into potential clients who want to test SEO to see if it works for them, before investing in a long-term effort. “Let’s try this for three months to start out”, they’ll say, or “I only want the setup. That will give me everything I need. I don’t know about this dubious monthly […]

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My Love/Hate Relationship with Keyword Tracking

Topics: Keywords SEO

I’ve never been a huge fan of keyword tracking, for several reasons: SEOs will obsess about a few head terms, forgetting that the long-tail is equally (if not more) powerful. SEOs will gleeflully point to increased positions on terms, but then this won’t always correlate to increased traffic. SEOs will have nervous breakdowns when positions […]

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Build Something Excellent

Topics: Content SEO

Matt Cutts posted a telling Google Webmaster Help video the other day, answering the formidable question, “How Can I Get My Business Known Online?”. For a brand-new business and domain name, your online success absolutely hinges on building links and domain authority. You can have a stellar spider-friendly site that’s optimized for all your target […]

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10 Recommendations for a Domain Name Change

Topics: SEO

Ahh, domain name changes. Because these can be so disruptive to a business’ online presence, we offer up these important key tips to help your site weather the ride. 1. Don’t Change Your Domain. And while we’re at it, don’t go casually renaming any website URLs or directories either. As we’ve mentioned before, Google’s algorithm […]

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