Archive for the ‘Social Media’ Category

Tour Detroit 2: Finding Inspiration Online and Off

Topics: Inspiration Social Media

Earlier this year, while in Detroit for a Red Wings game, my colleague Nick Perez and I were invited to join our friend Charlie Wollborg – known to his Twitter followers as @CharlieCurve – for a “Tour of Detroit.” We visited some of Detroit’s most well-known landmarks: the Fisher Building, Whitney House, and the Guardian […]

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Picture This: A Stand-Alone Camera App for Facebook

Topics: Social Media

When Facebook acquired Instagram last month, Facebook CEO Mark Zuckerberg said he was “committed to building and growing Instagram independently.” Zuck and his team may choose to do so, but the motivation behind the acquisition came into focus last week when Facebook released a stand-alone camera app for iOS with many of the same features […]

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GM Pulls $10M Ad Spend from Facebook: A Big Mistake?

Topics: Social Media

Yesterday, with Facebook’s IPO looming on the horizon, General Motors suddenly pulled its $10 million dollar Facebook advertising spend, alleging that Facebook ads don’t work. Researching the buzz about this issue across the Internet, people are saying that Google ads far outperform Facebook ads, that Facebook needs to take marketing more seriously, and ultimately that […]

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Want your loyal customers to join your social community? Just Ask

Topics: Social Media

With all of the buzz surrounding social media these days, digital marketing’s once-cool favorite son, email marketing, can sometimes be overlooked. Fact is, brands have been using the inbox to communicate their message with customers for 15+ years – well before Facebook, Twitter or even Myspace existed. If you’ve developed and deployed a sound email […]

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Convert Your Facebook Page to Timeline in Four Simple Steps

Topics: Social Media

Facebook announced Timeline for Pages on the Today Show on February 29. Major brands like the New York Times and Coca-Cola benefitted from an early preview and had their Timeline pages live right away. The rest of us were given a month to incorporate Timeline elements into the new design in preparation for the official rollout. […]

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All the News That’s Fit to Tweet

Topics: Social Media

If you’re an active Twitter user, and frankly, even if you’re not, you’re probably aware of the impact that Twitter has had on the way that news is discovered, released, reported, and shared. From large-scale social revolutions of national and international relevance to an issue of concern in your own neighborhood, the immediacy of Twitter […]

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Anchor Brewing: Beer Pioneers Craft a Social Strategy

Topics: Social Media

Founded in 1896, Anchor Brewing Company is one of America’s oldest breweries and the original craft brewer. The San Francisco icon is credited by many for launching the movement toward locally-brewed, hand-crafted beers that have seen a significant surge in popularity in recent years. Anchor’s flagship product, Anchor Steam ® Beer, is said to have gotten […]

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Brands Get Social with the Superbowl

Topics: Social Media

Superbowl XLVI is in the books. While the Giants were the winners on the field, much of today’s post game discussion is focusing on who won the “Brandbowl.” Superbowl commercials have become as much a part of Superbowl Sunday as the game itself for many, with brands investing millions to produce spots that stand out […]

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Anatomy of a Public Relations Brouhaha: The Susan G Komen Foundation

Topics: Social Media

Disclaimer: This a post about social media, not politics. We take no personal stance, nor do we wish to detract from the seriousness of the debate. However, we think there are lessons to be learned – from ALL sides – in terms of online communication and engagement. Armed with a cup of coffee and Alfie […]

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Facebook Offering Select Companies $500 To Monitor Phone Calls

Topics: Social Media

Select companies are being chosen to participate in a Facebook call tracking study and are being offered $500 in Facebook advertising to simply change the phone number on their business page to an alternative phone number. Facebook is conducting the month-long study to better understand the number of calls being generated from business pages, which […]

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