I love a shopping bargain as much as I love cool design, so that makes me an instant sucker for Fab.com. Fab not only does a great job curating a selection of unique discount finds, but also of marketing their site, including the funky snail-mail letter I got in the letter this week with the [...]

The online community in the Midwest was buzzing last week with a ‘debate’ that demonstrated the ever-blurring line between social media and public relations, providing us with another example of how the social Web has opened a new world of PR opportunities for brands – some of them unexpected. Hands Off Our Mitten Michigan’s lower [...]

Noise is unavoidable. If you spend a significant portion of your day not in a yurt or up a tree, you’re going to be faced with varying degrees of it. If you work on a computer all day, it’s likely that the degree of potential noise is extremely high. The trick is to process, to [...]

By now you’ve probably had a chance to check out the latest round of changes to Facebook’s user interface – and likely read/heard plenty of opinions about the new look. Facebook’s quest to display content relevant to users’ interests and usage patterns has resulted in yet another update to the News Feed. As online marketers [...]

This Monday an intriguing email landed in my inbox from a friend, exclaiming about an interview she heard on NPR by Eli Pariser, author of the book The Filter Bubble. Destiny (Social Media? Facebook Filters?) continued to push the book towards me, as I later saw a Facebook post linking to Mr. Pariser’s TEDx presentation: [...]

We’re always on the lookout for companies and organizations that are using fun and effective social media strategies. For the past few days I’ve noticed an ongoing theme coming from the Facebook page of the JW Marriott Grand Rapids. Several times per day, the JW has been posting photos of its smiling employees accompanied by [...]

I have always been proud of my Scots heritage – so much so that I couldn’t even bear to change my last name when I got married last year (those stubborn Mackenzies). So it was with interest that I happened upon KILTR – a new professional social networking community aimed at businessmen (and women!) with [...]

Note: Also see my follow-up post on How to Create a Private Facebook Event. Sometimes, it’s the unintentionally funny things on Facebook that make me laugh the most.   Today I noticed in my Facebook feed that 3 friends of mine were attending a “surprise” birthday party – but it was for someone I didn’t even [...]