Big News for Big Daylight

Topics: Inspiration

FINE Design GroupWe have a Big announcement today that we’d like to share with you – Big Daylight is being acquired by FINE Design Group!

FINE presents us with an extraordinary opportunity to market world-class brands online.  This partnership also provides FINE clients with an integrated, in-house suite of online marketing services.  It’s the rare interactive agency that blends award-winning design with search-engine friendly Flash, places all of your copy in indexable text, or cares about the content of your XML sitemap.

We look forward to continued fruitful relationships with all existing and future Big Daylight clients – as well as an amazing partnership with FINE. Without further ado, the press release is copied below for your reading enjoyment.

FINE Design Group to Acquire Online Marketers Big Daylight

SAN FRANCISCO, CA, January 11, 2011 – FINE Design Group, an independently owned digital branding agency, today announced that they will acquire Michigan-based online marketers Big Daylight.

The acquisition provides FINE clients with a broader spectrum of digital marketing and branding services to meet their unique strategic objectives. Big Daylight’s core services include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Strategy, and Analytics Consulting.

Commenting on the acquisition, Josh Kelly, Managing Partner of FINE Design Group, said, “In working with Big Daylight, our team has been impressed with the way they de-mystify online marketing and show real results. Integrating their core capabilities and talent more fully into our company adds significant depth to our clients’ overall digital strategies.”

Big Daylight Co-Founder Sarah Mackenzie noted, “This gives us a great opportunity to work with world-class brands on a national and international scale. These brands can also leverage our online marketing know-how to enhance their brand equity.”

Co-Founder Nick Perez added, “We’ve always believed that your traffic is only as good as your ability to convert it. Similarly, your website is only as effective as its ability to be found online. Now we can help customers leverage the best of both worlds with holistic online marketing strategies that send users to the kind of high-end brand web destinations that FINE has been known for.”

The projected date for the close of the acquisition is January 30, 2011, after which the company will retain its Traverse City, Michigan offices. The terms of the acquisition will not be disclosed.

About FINE Design Group

FINE Design Group is an independently owned digital agency that uses strategy, design, and technology to create engaging online experiences. Founded in San Francisco in 1993 and expanded to Portland in 2006, the firm has helped hundreds of companies differentiate and dramatize their brands and stand out in a cluttered marketplace. For more information, please visit

About Big Daylight

Big Daylight is a boutique, customer-focused online marketing firm headquartered in Traverse City, Michigan. Specialties include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Strategy, Analytics Consulting, and the creation of measurable ROI for clients. For more information, please visit


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  1. Congrats! Its nice to see you doing so well and in the news.

    Posted by Ileana Habsburg-Snyder, January 19, 2011 Reply

    • Thanks Ileana! Wishing you a great 2011!

      Posted by Nick, January 20, 2011

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