March 8, 2012
An acclaimed Napa Valley Restaurant, Hotel, and Spa, Auberge du Soleil recently unveiled a new FINE website redesign that is every bit as iconic as their heritage. From the stunning imagery to the seamless website functionality, it’s easy to see why this web destination continues to snap up hospitality industry awards and online reservations alike.
The new Auberge website also shines from a search-visibility standpoint. Since the launch of the new website last year, Auberge du Soleil has enjoyed highest-ever levels of natural search traffic, with huge increases in referrals from Google, Bing, and Yahoo.
In particular, Auberge began to enjoy Increased prominence on non-branded search terms as a result of an improved focus on long-tail keywords. As website content was enhanced and optimized, a broader range of holistic, long-tail terms emerged as a key driver of search-engine traffic.
A critical component of the new FINE site was creating an online presence that wasn’t just search friendly, but search optimized. Although we can’t give away every secret of our specialized SEO approach to Auberge, FINE always pays attention to a variety of best practices during any redesign. These include things like:
A perfect example of design working in tandem with SEO, the new Auberge du Soleil website is crafted not only to attract more traffic, but to retain and convert the additional traffic that it receives. Just as their property and service have set the standard for Napa hospitality, Auberge has become a beacon of impeccable search visibility and design in hospitality websites.
Written by Sarah Mackenzie.