March 30, 2012
Topics: Social Media
Facebook announced Timeline for Pages on the Today Show on February 29. Major brands like the New York Times and Coca-Cola benefitted from an early preview and had their Timeline pages live right away. The rest of us were given a month to incorporate Timeline elements into the new design in preparation for the official rollout.
Ready or not, the day has arrived. The Timeline version of your brand’s Facebook page will automatically go live today. Still haven’t updated your page for Timeline? We’ve got you covered. Click the blue “Preview” button at the top of your page and follow the steps below.
1. Cover Image
Your cover photo adds a visual impact to your page, enabling you to showcase your brand and create an immediate impression on users.
Cover images display at 851 x 315 pixels and must be at least 399 pixels wide. For the best presentation, choose an image at least 851 pixels in width. Larger images will be automatically re-sized to fit. Facebook prohibits including contact info, calls to action, discounts, incentives or similar messaging in cover images, so read the official guidelines before adding text to your cover image.
To upload a cover image from your hard drive, click on “Add a Cover” and select “Upload Photo.” You can also select an image from your page’s photo albums by selecting “Choose from Photos.”
2. Profile Image
Your existing profile image will remain in place, but make sure to position it so it displays properly on your page and in the News Feed. To do so, hover over your profile image, click on “Edit Profile Picture” and select “Edit Thumbnail.”
3. Tabs and Apps
Default landing tabs are no longer available with the Timeline format but can still be accessed by visitors to your page. Photos, custom HTML tabs, and other Facebook apps are now accessed via a row of thumbnails below the cover image:
Edit the name of your HTML tab or Facebook app, add a custom thumbnail, or swap positions with other thumbnails by clicking the pull-down arrow to the right (see above) to enable editing. Click the editing icon of the thumbnail you wish to edit and select “Edit Settings.”
You can then change the name or image associated with the app or tab.
As you scroll through your Timeline you’ll see posts dating back to the day you created your page. Status updates, photos, and other posts can be highlighted, hidden from your Timeline, or removed altogether. Highlighting a photo, for example, expands the image so it spans both columns of the Timeline.
Find the post you wish to highlight, hover over the upper right corner, then click the star to highlight it. Click the editing icon to change the date, reposition photos, or hide the story.
Whether your company was founded a hundred years ago or a hundred days ago, start by adding your “Founded” date at the beginning of your Timeline. Click on “Joined Facebook” in the list of dates to the right of your cover image or scroll down until you reach the bottom, then click the editing icon in the upper right corner of the first story. Select the founding date and add a photo or background story, then click “Save.”
Add other important dates or events by clicking on the Timeline in the middle of the page and selecting “Milestone.”
With those basic steps your Facebook page is ready to publish. Scroll to the top of the page and click “Publish Now” to make your Timeline live.
Editing Your Page
Editing of Facebook pages is now done in the Admin Panel, found at the top of your page. Click on the Admin Panel button to the right of your cover image to access the admin area, then click on “Manage” and select “Edit Page.”
Facebook has added a number of new features to pages with the Timeline update, including private messaging, interest lists and the ability to pin posts to the top of the page. Check out Facebook’s Product Guide for Facebook Pages for details on the new features.
What do you think of Timeline for Facebook Pages? Let us know in the comments what you like or don’t like about the new format.
Written by Nick Nerbonne.